THEATER RELEASE AS A FIRST OPTION FOR THE AFRICAN FILM CONTENT BY ISRAEL KASHIM AUDU, FOUNDER KADUNA INTERNATIONAL FILM FESTIVAL PAPER PRESENTED DURING THE 4TH KANO INDIGENOUS LANGUAGE FILM FESTIVAL CONFERENCE IN KANO NIGERIA 23RD NOVEMBER 2021 Email: Ezzykash11@gmail.com Abstract The mode of productive forces has shifted, the aesthetic forms they produce are different, and the technical, financial and institutional infrastructures that organize film production are not reproducing themselves but are in the midst of a deep transformation. The task for scholars has been how to think this change and the split between these new forces and older forms of African popular cinema. There is a tremendous transformation in the creative industry in Africa most especially in Nigeria as such film makers now make films for cinema standard, the audience have continue to embrace the cinema market overtime. The cost of cinema production may be high but it worth doing in the end. This paper will focu